GMAT阅读题目内容

　　Ecoefficiency (measures to minimize environmental impact through the reduction or elimination of waste from production processes) has become a goal for companies worldwide, with many realizing significant cost savings from such innovations. Peter Senge and Goran Carstedt see this development as laudable but suggest that simply adopting ecoefficiency innovations could actually worsen environmental stresses in the future. Such innovations reduce production waste but do not alter the number of products manufactured nor the waste generated from their use and discard; indeed, most companies invest in ecoefficiency improvements in order to increase profits and growth. Moreover, there is no guarantee that increased economic growth from ecoefficiency will come in similarly ecoefficient ways, since in today's global markets, greater profits may be turned into investment capital that could easily be reinvested in old-style eco-inefficient industries. Even a vastly more ecoefficient industrial system could, were it to grow much larger, generate more total waste and destroy more habitat and species than would a smaller, less ecoefficient economy. Senge and Carstedt argue that to preserve the global environment and sustain economic growth, businesses must develop a new systemic approach that reduces total material use and total accumulated waste. Focusing exclusively on ecoefficiency, which offers a compelling business case according to established thinking, may distract companies from pursuing radically different products and business models.

　　1、The primary purpose of the passage is to

　　A.explain why a particular business strategy has been less successful than was once anticipated

　　B.propose an alternative to a particular business strategy that has inadvertently caused ecological damage

　　C.present a concern about the possible consequences of pursuing a particular business strategy

　　D.make a case for applying a particular business strategy on a larger scale than is currently practiced

　　E.suggest several possible outcomes of companies’ failure to understand the economic impact of a particular business strategy

　　正确答案: C 

　　GMAT阅读题目解析

　　1、整个文章内容框架比较清晰

　　(1)E措施会有两个结果：减少污染，减少企业成本

　　(2)S和C论点：企业过多专注减少成本，反而增加污染

　　没有改变使用、抛弃垃圾数量

　　企业获得利润并不一定增加E功效

　　采用E越多反而比没有E造成污染更大

　　(3)S和C认为需要一个新的方案(但是他们并没有给出)，而且再次强调单独用E只会使企业专注于提升产品，提升利润空间 全文：更加专注于E措施潜在问题，也就是C;注意并没有给出alternative strategy

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