Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

　　雅思写作题目讲解：

　　【题目关键词】

　　advertisements; exert an influence upon; adopt measures

　　【写作小贴士】

　　此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。

　　【写作语汇一览表】

　　1.in response to an advertisement回应广告

　　2.commercials商业广告

　　3.informative传递信息

　　4.hooks圈套

　　5.tricks and catchy phrases花言巧语

　　6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。

　　7.be immune to the influence of advertising不受广告的影响

　　8.subtle不易察觉

　　9.a great variety of beautiful products玲琅满目的商品

　　【写作例句推荐】

　　1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.

　　2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.

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