GMAT逻辑题练习及答案(329)

2017-07-18 09:11

来源：新东方在线

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　　GMAT逻辑题目:

　　Whichof the following best completes the passage below?

　　Peoplebuy prestige when they buy a premium product. They want to be associated withsomething special. Massmarketing techniques and price reduction strategiesshould not be used because________.

　　A. Affluent purchasers currentlyrepresent a shrinking portion of the population of all purchasers

　　B. continued sales depend directlyon the maintenance of an aura of exclusivity

　　C. purchasers of premium productsare concerned with the quality as well as with the price of the products

　　D. expansion of the market nicheto include a broader spectrum of consumers will increase profits

　　E. manufacturing a premium brandis not necessarily more costly than manufacturing a standard brand of the sameproduct

　　GMAT逻辑答案:

　　Argument Construction

　　Situation

　　Consumers seek prestige when they buy premium products, that is to say, expensive, top-quality products. Massmarketing techniques and price-reduction strategies are not appropriate tools to sell these products to consumers seeking to be associated with something special.

　　Reasoning

　　Why are these tools NOT appropriate for selling these products to this group of consumers? Consider that these consumers want to feel that the premium product they are buying is out of the ordinary. Any strategy that makes the premium product seem more common or easier to own reduces that product's appeal to this group. By definition, mass-marketing techniques appeal to a huge number of people, rather than a small, select group. Further, reducing prices reduces any associated prestige as well because the product becomes more broadly obtainable. These two techniques would not be appropriate because these consumers would lose the feeling that the product is special.

　　A. Mass-marketing strategies are not an appropriate match for a small, and currently dwindling, group of buyers; price reductions are not an appropriate match for consumers attracted to products by their high prices.

　　B. Correct. This statement properly identifies the point that continued sales depend on making the product seem special and difficult to obtain; mass marketing techniques and price-reduction strategies would make the product seem quite ordinary and thus hurt sales.

　　C. It has not been established that these strategies would lower the products’ quality, and so this offers no reason for avoiding the strategies.

　　D. This statement provides a reason why broader marketing should be employed, rather than supporting an argument that it should be avoided.

　　E. Manufacturing costs are not discussed and so are irrelevant.

　　The correct answer is B.

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