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　　The thriving of tourism depends on the integrated force, among which cultural traditions are one of the selling points that has been hyped by many travel agencies and the relevant participants in the sector. Although it is argued by some advocates that cultural traditions can be well preserved by the money from tourism, I take it with a pinch of salt.

　　One point that has to be made clear is that the diversity of cultural traditions will be undermined if they are utilized to cater for the fleeting need of travel industry. Only those cultural traditions which are popularly welcomed and accepted by the tourists will be given priority and be well preserved, and it means that the other counterparts bearing the same cultural value will be put aside to some extent and gradually sink into oblivion. In this way, the cultural traditions whose economic value are not so obvious are likely to be less focused on and only a fraction of cultural traditions can survive in the increasingly commercialized society.

　　Another point worth mentioning is that the original flavor of cultural tradition will be distorted. Once the cultural traditions are mingled with business, they are packed into more a product than a pristine culture. To make the cultural traditions more appealing and eye-catching to customers, some information which has nothing to do with the tradition will be faked to add more glory and grandeur and the original taste of the culture will fade away.

　　It is true, of course, the money from tourists' pocket can provide the financial guarantee and support for the cultural traditions. More advertising can be placed on mass media to proliferate the cultural traditions, and the restoration and preservation of cultural traditions can be better ensured if there are more funding being poured into.

　　To sum up, the essence of cultural traditions are somewhat irreconcilable with commercialization and cultural traditions should be more conserved instead of be tagged with price.

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